Regardless of the field you’re in, a personal website significantly enhances your online presence and can elevate your profile as you hunt for a new job opportunity. Whether you’re an artist, an engineer, a teacher, or something in between, establishing a presence online allows you to give potential employers a better look at who you are, what you’ve accomplished and why you’d be a great addition to their team. According to work folio, a newly launched company that develops applications for professional visibility, 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. However, only 7% of job seekers actually have a personal website. Work folio’s founder and chief executive Charles Pooly says: “The employment market is an incredibly scary place to be right now as a job seeker, but a personal website offers several important things to improve your odds.” Here’s more reason why you should consider building a professional portfolio today:
1. IT’S MORE THAN A RESUME
You know that hiring managers are getting dozens and dozens of resumes dumped on their desks each day. Even if you’ve received a significant amount of training and have earned numerous awards over the years, it’s easy for your resume to just blend into the pile. Having a professional website allows you to differentiate yourself from the pack.
2. IT GIVES HIRING MANAGERS A GLIMPSE INTO YOUR PERSONALITY
No doubt, a website gives you creative freedom to express your personality in ways that cannot be possible through your resume. Everything from the bio paragraph you write, to the design options, says something about you and gives recruiters more chances to decide if they want to bring you in for an interview.
3. IT OFFERS VISIBILITY
I must confess that, having your own professional website offers visibility to your job search. Pooley says, “Showing up is half the battle. We know that an ever-increasing number of employers are researching job applicants online and owing your own website with your name in the domain gives you a great shot at showing up when someone searches for you.”
4. IT SHOWS THAT YOU TAKE YOUR CAREER SERIOUSLY
When you invest the time and money necessary to develop a personal website, it illustrates to hiring managers that your career is important to you. You clearly didn’t just toss together an application because you weren’t sure what other jobs to apply for.
5. IT ALLOWS YOU TO SHOWCASE YOUR WORK IN DETAILS
If you are a web developer, designer or in any other field that includes a creative product, you should showcase your work on your site. This is a big plus for top employers, as it will give them a quick and easy way to see why they should hire you. Jobs sites and social networks are great but they can be every limiting. Often, they restrict just how much you can showcase on your profile, or take the things you want to showcase the most in the background.